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Successful Online Shopping Carts Allow Customers To Check-Out And Buy Quickly.
Make the Check-Out Process Quick And Easy.
One of the things that successful marketers know is that when a customer is ready to buy something they should be allowed to do so. This fact has been forgotten by many companies that do business online. For example, when a customer starts to check out so many companies come up with a pop-up window or even a new page that asks something like 'Would you like to buy this also'. While in some instances this may be a successful strategy, usually it isn't. In the first place it's condescending to assume that your customer did not consider all the other items that you might want. In the second place it can be distracting. They might begin asking themselves, 'Maybe I should get this instead ..?' and your sale becomes weaker.
Facilitate The Check-Out Process By Using Buttons That Are Clearly Labeled.
Since you will have many different kinds of customers and perhaps even an international audience, use clearly labeled buttons on each product page that allow users to: 1) view the products already in their shopping cart; 2) allow them to add products; and 3) allow them to check-out and complete the transaction. Using clear terminology is always important because different users may interpret the words you use differently.
Successful online shopping carts are designed to allow customers to check-out quickly and use clear terminology to accomplish this. Don't try to 'over-sell' your customers because they may end up not buying anything.